As an artist, creating art is always not enough. You need to promote your work, as well. Promoting your work introduces your arts to the community. It helps you to connect with your potential buyers and fanatics. Furthermore, promoting your work is among the things you can do if a tall you want to be successful. There are many ways in which you can promote your art business just for free. Therefore, the following are some of the ways that can help you learn how to promote yourself as an artist.
1. Start blogging
Starting a blog is among the best way to promote yourself as an artist. Creating blogs help you to create a strong personal brand for your arts. What’s more, blogs help you to interact with your clients. Creating a blog through a website doesn’t necessarily need much. However, you will be required to create unique contents alongside quality pictures to attract your audience and keep them engaged.
Sometimes, you can create a website and realize that no one is visiting it. This happens because people don’t know it exists in the first place. In such cases, the best thing to do is to start blogging so that people can discover your website. It is important to blog on keywords that people are more likely to search on google regarding your particular artistry.
Blogs can also be used to discuss your artistic inspirations and your passions. For a start, you can use blogging services such as WordPress or Wix.
2. Make use of social media
Social media is another excellent tool that you can use to market and promote your arts. The advancement of technology has made digital marketing and promotion more relevant. More and more people are joining social media platforms such as Facebook, Twitter, Instagram, and Google Plus, to mention a few.
Social media helps you to reach out to your fans as well as staying in touch with the existing ones. Currently, there are over 2 billion people worldwide using social media. With no doubt, this forms a perfect audience to promote your artistic works. Therefore, you can post your arts so that people can view and share. Fortunately, some of your works may go viral. This can bring you many potential clients than you can imagine.
Another way to promote your art is by building a robust network in the art world. Building positive art world relationship exposes you to new opportunities that you would not have otherwise known. As an artist, there are several ways in which you can build contacts and expand your network. The following are some of the activities that can help you improve your networking.
- Attending exhibitions: Exhibitions also makes you meet art fans and other professionals. While at these events, you can share contacts with those individuals who are more likely to promote your art.
- Attending Art organizations: These organizations are always geared towards a common goal, which is promoting artistry through workshops and advocacy. Here, you can always network with other professionals from different organizations.
- Community Events: Getting involved in community events helps you to promote your name at the same time know your fellow artists.